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about

3rd – 5th July 2017

Richard Verden

richard verden

Head of Individual Giving, Red Cross

Richard has 25 years hands-on UK fundraising management experience at several UK charities including Help the Aged, Cancer Research UK, Action for Blind People and The Royal National Institute for Deaf People. With direct experience of most areas of fundraising and specialising in direct marketing Richard leads a team of over 100 people and is tasked with raising in excess of £100m a year.

Key areas of responsibility  include regular giving, direct donor appeals, telephone fundraising, DRTV, digital fundraising, legacy marketing, emergency appeals, fundraising support services and fundraising business intelligence.

Richard has also been closely involved in the International Federation of Red Cross and Red Cross Crescent Societies Resource Mobilisation Strategy and is the lead on the Individual Giving Community of Practice. In addition he has supported fundraising development at a number of National Societies including undertaking strategic reviews at the New Zealand, Australian and Hong Kong Red Crosses


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