< Back to Full Programme

Creating digital tribes – find your tribe & love them hard

When & Where

12:00 - 13:00, Monday 2nd July 2018




Julie Roberts , Tom Abbott


> Intermediate

Did you know you can enrich supporter experiences and drive growth by creating digital tribes? Community Fundraisers are some of the most passionate supporters we have and we need to give them a voice.  Cancer Council NSW, in Australia, and St Catherine’s Hospice in Sussex have completely transformed their approach by digitizing their program so regional staff can focus on the most valuable (social & financial equity) relationships for their organisation. We’ll look at the supporter research & data insights, online community characteristics created for a sign up pathway and a multitude of online assets that made the fundraisers heroes.