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Donor acknowledgements: Learning to say a better thank you

When & Where

15:00 - 16:00, Wednesday 4th July 2018




Jen Shang MInstF , Kathryn Carpenter


> Advanced

The thank-you letter has the highest recall of any donor communication, higher than the campaign that preceded it. So why is it that so many organisations do a lousy job of thanking their supporters? In this session we’ll unveil our most recent study. Should we be thanking our donors for their gift, for the difference they’ve made, for the kind of person they are or for the kind of person they would like to be? How do these approaches make people feel – and is there an optimal point at which to thank to get the experience into long term memory?