Mid-value giving - a global view

As a group, mid-value donors are of increasing importance to fundraisers. Not only are they valuable, they are likely to become particularly engaged to the causes they support. But with increasing numbers of charities now targeting them, how has their attitude to giving changed and what needs does the successful fundraiser have to answer to build a successful relationship? Illustrated with research and examples from the UK, Ireland, Canada, the US and Australia, this session looks at what is currently working and makes suggestions where mid-value fundraising will move over the next five years.