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Personal brand

When & Where

14:15 - 15:00, Monday 2nd July 2018




Liz Tait FInstF , Joe Jenkins


The term 'branding' has long been relegated to companies, but today almost every individual has a personal brand. Not many of us have consciously cultivated these brands, but they exist nonetheless. A digital footprint in the sands of time and space crowd sourced by friends, colleagues, and bosses. According to an AVG study, 92 percent of children under the age of two already have a digital footprint.

The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf (Forbes.com). Two fundraising leaders share their personal experiences of building their profile in the sector - do's, don't's, why's and how's