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The joy of brand transformation

When & Where

15:15 - 16:00, Monday 2nd July 2018



When Children’s Hospice Association Scotland divided 195 by 52 and realised three children die each week in Scotland from an incurable condition, they knew they had to change. They don’t just mean refresh our logo and typefaces. They mean really change.
So they turned to the experts – the children they care for. By putting fundraising at the heart of their brand and children at the heart of their fundraising, they have dramatically increased the impact that they are having right across Scotland. Join CHAS and Different Kettle to learn how their new fundraising-led brand will keep the joy alive for thousands of families.