< Back to Full Programme

Walk on the wild side - combining events and community fundraising 

When & Where

14:15 - 15:00, Monday 2nd July 2018




Claire Knight , Francesca Towson



This session will address the key questions of cross team working and scaling successful fundraising products. Using our 10K walk series, The Twilight Walk, as a case study we will share how we have developed our collaborative approach to fundraising events and how we are managing the organisational challenges this brings. The Brain Tumour Charity's Events and Community Fundraising teams worked together to develop ‘Own Walks’ alongside the charity led walks, focussing on  fundraisers’ motivations and how best to support them to drive income and participation.