Delegates in a session at Convention


2nd - 4th July 2018
The Barbican

Workshops and lunchtime sessions

Make the most of every second of your time at Fundraising Convention, with our fantastic line up of workshops and lunchtime sessions - watch this space... more to be added soon!

Monday 2nd July, 13:20 - 14:00, Fountain Room

Social Blue: Helping you connect with your donors  

With Matt Butcher, Head of Business, Social Blue UK

We believe there’s a better way to connect you with new donors. Traditional fundraising channels are delivering diminishing returns. How do you reach your target audience? How do you reach a new audience? Through Facebook, Instagram and Messenger, you can increase your brand visibility, engage audiences with your mission and, most importantly, expand your regular giving network. How can you achieve this? We’ll be sharing our learnings from working with over 50 charities in more than 25 countries on how to get the best possible returns from your digital and social environment.

About Social Blue: Social Blue is specialized in creating performance based lead generation campaigns through Facebook & Instagram, and is currently servicing over 150 clients including Greenpeace, WWF, Save the Children and IFAW. With a sophisticated direct marketing approach devised by our 50 Facebook specialists, we realize an optimal Return on Investment for non-profits. 

Workshop delivered by Social Blue

Monday 2nd July, 13:20 - 14:00, Cinema 1

Where does it hurt? How to properly diagnose and cure problems with your CEV (community and events) program

With Jillian Stewart, Founder & Senior Consultant, Peerworks

Are you feeling some pain with your peer-to-peer (community or event) program, but having trouble pinpointing exactly what’s causing it? Or trying to figure out how to cure it?

During this power lunch workshop we’ll go under the x-ray and show you how to assess your CEV program both qualitatively and quantitatively, and help you discover the more subtle symptoms of poor performance.

Throughout the “checkup” we’ll dip into our portfolio of CEV programs from around the world so you can see exactly how we’ve helped other charities diagnose and cure some of their most challenging problems.

Who knew going to see the (fundraising!) doctor could be so much fun? :)

About Peerworks: Peerworks Consulting is an international agency based in Amsterdam that focuses specifically on peer-to-peer (community and events) fundraising. Their services include everything from new concept development to program analysis and optimisation....for bespoke and third-party events as well as online community fundraising campaigns. With over 30 years of experience, the Peerworks team has had the pleasure of working with top charities including WWF, The Susan G. Komen Breast Cancer Foundation, Red Cross, LIVESTRONG Foundation, Doctors Without Borders, Pieta House, CARE and SOS Children’s Villages. More information about Peerworks services can be found at Peerworks Consulting.

Workshop delivered by Peerworks Consulting in partnership with Funraisin

Tuesday 3rd July, 12:50 - 13:30, Garden Room

We need new donors! What does supporter acquisition look like post GDPR? 

With Rhiannan Sullivan, Director, Care2

We're finally past May 25th, out the other side and in a new supporter acquisition world! 

Care2 will share how charities can find new supporters online and present recent case studies detailing online donor conversion results and examples of successful client supporter journeys.

The session will also look at email supporter journey tactics and best practice for using Facebook for cultivation and engagement.  

About Care2: Care2 provides committed new supporters to charities, who then convert them to donors and grow their individual giving programmes, many clients take a combined approach, leveraging their Care2 supporters for digital advocacy and donor conversion campaigns. 

Workshop delivered by Care2

Tuesday 3rd July, 12:50 - 13:30, Fountain Room

Great charity videos: a director's perspective

With Ravinol Chambers, founder of Be Inspired Films 

Ravinol Chambers, Founder of multi-award winning creative agency Be Inspired Films will share his insights on what we can learn from some of the very best charity videos of the last 10 years. 

  • What common characteristics do the selected videos share? 
  • What qualities enhance and inhibit the creation of great content at the commissioning stage?
  • What are the practical considerations charities need to make when setting out to create great video content? 

About Be Inspired Films: Official Convention video partner, Be Inspired Films is a multi-award winning creative agency supporting charities to capture the impact and emotion of their work, inspiring donors and stakeholders at scale. They work as a trusted partner across film, animation, events, live streaming and video training.

Workshop delivered by Be Inspired Films

Wednesday 4th July, 12:30 - 13:30, Garden Room

Reviewing and improving the Donor Experience  


Amanda Bringans, IoF Chair and Director of Fundraising, British Heart Foundation

Roger Lawson, Roger Lawson Consulting and founding member of the Donor Experience group

Ivar Janesen, Area Vice President,

One year on from the publication of the projects from the Commission on the Donor Experience, we will be launching a new report at this year’s Convention. Supported by, this report is based on survey results from over 300 fundraisers and charities who have provided information on how they are reviewing the donor experience, what actions they have taken, and what plans they are putting in place to make sure they put supporters first. 

Workshop delivered by and the IoF

Wednesday 4th July, 13:00 - 13:40, Fountain Room

Are you throwing away 98% of your growth potential? Is digital lead generation the answer? Building a supporter-led lead-generation and retention programme  

With Bethan Francis, Senior Associate, Stratcom UK and Jason Suttie, Managing Director, Copper 

Traditional acquisition routes throw away money, data and potential supporters. What's the opportunity with new lead-gen methods to retain and convert more leads to supporters? Digital lead generation presents the opportunity for better targeting and more engaged supporters than ever before. Whether you're recruiting supporters through Facebook, Instagram or other digital channels. But what are the techniques that will get you the most engaged supporters, and how do you convert as many as possible? Copper and Stratcom UK, experts in engaging and nurturing supporters, cover the top mistakes made and opportunities missed by charities when planning and building lead gen campaigns, and outline:

  • How to attract and keep life-long supporters of your organisation in a few easy steps
  • What needs to be done, in what order to maximise engagement and conversion
  • What are the right KPIs, and is the ‘lowest cost per lead’ the ultimate goal?
  • How to be supporter-led in your nurture and conversion journeys
  • How you can use digital lead-gen to breakdown silos and transform you fundraising approach

About Stratcom UK: For over 25 years Stratcom have been helping charities and non-profits redefine their fundraising & campaigns. We deliver exceptional results and supporter experience through our consulting, strategy and research work, and the implementation of integrated multi-channel, digital and telephone campaigns. 

Workshop delivered by Stratcom UK and Copper