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A legacy donor journey? No! Don't plan one

When & Where

10:30 - 11:30, Monday 1st July 2019

Track

L

Speakers

Richard Radcliffe

Level

> Intermediate

Donors have journeys. Do legacy prospects? No - and in reality most do not want one, which explains why so many legacies come from unknown sources.

This session will probe into the dangers of assuming everyone wants to be on a journey and how such assumptions can destroy great campaigns.