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Better touchpoints to raise more: practical lessons from a small charity

When & Where

9:15 - 10:15, Wednesday 3rd July 2019
Auditorium 1




Simon Scriver , Jill O'Herlihy



Two years ago Mental Health Ireland began fundraising from zero, with the goal of bringing in individual supporters, fundraisers and corporate partners. By looking at every interaction...every touchpoint...the charity was able to increase its supporters, deepen their relationships, and raise more money; doubling income month by month. In this session we'll explore the journey from first interaction to retaining supporters; sharing what we've learned along the way and what you can implement in your organisation to boost fundraising the Mental Health Ireland way. With everything from strong strategies to #donorlove, you'll feel motivated and equipped with tips and tools to raise more money.