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Changing the world (wide web)

When & Where

14:15 - 15:00, Monday 1st July 2019

Track

D

Speakers

Beate Sørum

Level

> All charities

Visitors to your website are interested in your work. So why do few end up donating? Usually one of two reasons: 1. We have not asked them, or 2. We’ve made it too hard. Beate will show you how to fix both.

Through practical examples like the redesign of WWF Norway’s website, you’ll look through the eyes of your donors to learn how to inspire action.

Improving forms and landing pages frequently sees double digit increases in donations. Learn how to avoid common pitfalls, and bring #donorlove into your webdesign.

You’ll learn techniques and tools to turn well-wishers into donors.