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How the call to action will power your digital fundraising and why email still dominates!

When & Where

13:20 - 14:00, Monday 1st July 2019
Fountain Room



Rhiannan Sullivan


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This session will look at how you can effectively acquire new supporters and donor prospects online through exploring the power of action as part of your donor recruitment strategy as well as unlocking the real lifetime value of an opted-in email address to an organisation.

It will focus on the future of online acquisition, email fundraising, why social is a powerful tool to help re-engage newly acquired prospects and why email is still king for charity marketers. This will all be brought to life through charity case studies of supporter recruitment campaigns, tested supporter journeys, best practice and conversion results.