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How to design and deliver the right mid-level programme for your organisation

When & Where

11:45 - 12:30, Tuesday 2nd July 2019
Auditorium 2



Many charities are planning to invest in mid-value fundraising programmes but are struggling to design and deliver an approach that works for them. In the past, this group have been somewhat overlooked as fundraisers concentrate either on the mass-market supporter base or the top-end major donor caseload and have had no natural home as a result. This session will help you decide what approach you should take in designing a mid-value donor programme that suits the needs of your organisation, your donors and funding requirements. This session will offer insight into two successful but contrasting mid-level fundraising programmes as well as and opportunity to ask questions from experts.