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Legacies from scratch.

When & Where

15:15 - 16:00, Monday 1st July 2019
Auditorium 2




Matt Smith MInstF


> Intermediate

Having worked together at a large charity with a well-established legacy programme, Matt and Candy went on to work for smaller charities. In this session you'll learn how small charities can adopt the principles of large charities and create legacy marketing strategies from scratch

In this session, they will look at how you can embed a legacy culture within your organisation, how to transpose methods used by “Big charities” to be successful on a smaller scale, and how to make the most of limited resources.

They'll also look at the challenges (and advantages) you may face in building your programme whilst providing practical tips for you to take away and get you started.