< Back to Full Programme

Supporter experience: a little less conversation, a little more action please

When & Where

12:00 - 13:00, Monday 1st July 2019
Frobisher 4

Track

IG

With supporter recruitment becoming harder and more expensive, and poor donor retention rates across the sector, it's no wonder that supporter experience has become such a hot topic for charities. There is a lot of conversation around how we should be delivering a better experience for our supporters, but no one seems to have cracked it yet. And in reality, with so many considerations, it can be difficult to even know where to start. This session will draw on years of experience working for charities and agencies in the sector, and share lessons from our current roles, to give you an insight into the challenges and opportunities around improving the supporter experience. We'll share some practical steps you can take to start improving supporter experience in your organisation today. And, you'll leave with a better idea of how to actually go about developing and implementing a strategy to improve supporter experience, and start reaping the rewards of a more engaged audience.