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Developing and interpreting meaningful tests in context

When & Where

15:15 - 16:00, Monday 3rd July 2017
Cinema 1




Andrea Macrae



This session will run through some basic principles and practical examples of testing different kinds of communications copy.

The emphasis will be very much on what to test, how to test, what to factor in when constructing tests, and how to interpret and get the most out of your results.

This session will provide essential information for anyone who wants to make their testing practices more rigorous, more relevant, and more beneficial (without making them more complicated and more expensive).