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Inspiring legacy influencers

When & Where

14:15 - 15:00, Monday 3rd July 2017
Frobisher 1-3 - Level 4

Track

L

Speakers

Dylan Carroll , Jon Jacques

Level

Beginner

Barnardo's Gifts in Wills team share their strategy and successes in engaging key legacy influencers using non-traditional channels, particularly film delivered digitally, to inspire and motivate key legacy influencers.

Some of the biggest impact has been with legal partners QualitySolicitors who through dedicated fundraising challenges and Willwriting campaigns have seen a 50% year-on-year increase in pledger Wills written from a comparable base of firms. The Gifts in Wills team, in collaboration with Children's Services teams, has also delivered annual campaigns to increase awareness of the impact of legacy income amongst Barnardo's own staff and volunteers across the UK.