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Helping build HNW fundraising with Middle Gifts

When & Where

14:15 - 15:00, Monday 3rd July 2017
Barbican Hall

Track

PH

Mid-level giving, between non face-to-face individual giving and major gifts, is underperforming and undervalued in the sector. There are significant numbers of people who regularly give a middle amount, and have the capacity to give at a higher level. In this session, we look at how to grow this at the 5-50klevel, working with supporter management and upgrading through customer care within the band to eventually increase your high net worth giving; how to do this cost effectively; and see what the next steps are to put this into practice.