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What can traditional charities learn from university fundraisers?

When & Where

14:15 - 15:00, Monday 3rd July 2017
Cinema 1 - Level -2




Mark Phillips , Rosie Dale



With a restricted supporter base, understanding the needs of donors and the ability to build rewarding relationships are essential ingredients of success in university fundraising.

In a new era of fundraising, with traditional charities focusing on higher value supporters and looking at retention instead of recruitment, the approach developed by university fundraisers is one from which many traditional charities can learn.

This session will share insights that can be used by those who wish to place donors at the heart of their fundraising programmes to achieve high levels of supporter satisfaction together with increased levels of support.