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Amanda Horton-Mastin - Rendered on: 17/12/2017 13:36:04

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Job Role

International Campaign Development Director

Organisation

Comic Relief

Biography

After doing a PhD in chemistry, Amanda moved out of academia and into business, joining Procter & Gamble in Brand Marketing (1987). In 1989 she joined Save the Children, using her commercial marketing skills to raise money through Corporate Fundraising.
Amanda moved to Comic Relief in 1994 as the Fundraising Director and in 1997 she became the Marketing Director with full responsibility for Red Nose Day and Sport Relief campaigns. As Comic Relief experienced huge growth and digital media became more integral to the organisation, she became the New Media and Development Director in 2003, also taking responsibility for Comic Relief's major involvement in the Make Poverty History campaign (2005) and for Idol Gives Back in America (2007). In 2008 Amanda took on a new role as the Innovation Director, responsible for the expansion of Comic Relief’s brands internationally and the development of new income streams.
In 2014 Amanda became International Campaign Development Director and launched and ran Red Nose Day USA in 2015. She continues to hold responsibility for international campaigns and for expanding Comic Relief’s presence around the world. Since September 2016 she has also been interim Grants Director until a new Grants Director joins in July 2017.