Jen Shang MInstF - Rendered on: 20/07/2019 08:38:41

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Job Role

Research Director


Hartsook Centre for Sustainable Philanthropy (Plymouth University)


Professor Jen Shang is a Philanthropic Psychologist and Director of Research at the Centre for Sustainable Philanthropy at Plymouth Business School and at the Lilly Family School of Philanthropy at Indiana University. Her research and teaching focuses on the “Why's" in understanding the psychology of philanthropy as the only true way of enhancing its practice.

Her past research studies how identity (one’s sense of who they are) influences giving and how giving enriches identity. This work has been published in journals including Economic Journal, Experimental Economics, Journal of Marketing Research, Marketing Science, Organizational Behavior and Human Decision Processes, Marketing and Psychology and Nonprofit Management and Leadership. It has been funded by the National Science Foundation, The Aspen Institute, the Corporation for Public Broadcasting, the Association of Fundraising Professionals, the Hewlett Foundation and the Rockerfeller Foundation. Her work has been covered in the BBC, New York Times, the Chronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times, Professional Fundraising and the Third Sector. She is the author of Fundraising: Principles and Practice.