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Matt Lawley - Rendered on: 18/08/2017 02:16:28

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Job Role

Head of Sports Events

Organisation

Bloodwise

Biography

Current Head of Sports at Bloodwise where I've now worked for 8 years.

As a charity we've had a solid base in sports events with some key partnerships acquired over recent years. Our strongest area is arguably triathlons and cycling where our own bespoke 'Bikeathon' series has now been established for almost 20 years. More recently we've developed our own London to Paris premium event on rolling closed roads and we were fortunate enough in gaining the Prudential Ride London partnership for 2017.

My primary interest area is triathlons where I also compete; a fantastic growth sport that encompasses so many types of participants.

My aim is to deliver first class events to our supporters, to go beyond their expectations and to ensure that they continue their support of Bloodwise. The current market environment is tough however with effective stewardship I believe that we can increase income across the sector.