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Matt Smith - Rendered on: 18/06/2019 14:47:40

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Job Role

Legacy Manager

Organisation

London's Air Ambulance Charity

Biography

Matt is passionate about legacy fundraising (and about instilling that passion in others).

He has worked in legacies for the last 8 years, firstly at RNIB, then at the RAF Benevolent Fund, and also as a consultant.

During that time he has seen success, using a variety of channels to market legacies to supporters. He has also promoted gifts in Wills to internal audiences, in order to extend the reach of the charity's legacy messaging.

Matt is now developing and implementing the first legacy marketing strategy at London's Air Ambulance.