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Meg Abdy - Rendered on: 21/02/2019 14:47:38

Meg Abdy Add To Favourites

Job Role

Director

Organisation

Legacy Foresight

Biography

Meg has been analysing the legacy market since 1994, when she coordinated the first ever legacy forecasting project, now known as Legacy Monitor.
Over the past 23 years she has been involved in every aspect of the Legacy Foresight business – from forecasting to focus groups, scenario building to social media. She was instrumental in setting up the In-Memory Learning Circle (now entering its seventh year with 50 charity members) and Legacy Monitor Netherlands (which now includes 5 of the top 10 Dutch legacy brands).
She is currently masterminding the Invisible Legator project, which aims to learn more about the 50% of legators who leave charitable gifts despite no clear prior link to the cause.
These days, Meg lives on the edge of the North Yorkshire Moors, where she and her husband run a 3 acre smallholding, including 5 sheep, 20 hens and two very bossy cockerels!