Tom Barker - Rendered on: 16/07/2019 19:39:24

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Job Role

Head of Digital


National Trust


Tom was originally an ad man at agencies WCRS and Wieden+Kennedy, where he worked on multi-award winning campaigns for the likes of Nike and Honda (including the era-defining ‘Power of Dreams’ brand relaunch). The call of the corporate America drew him to Microsoft’s global marketing team and then back to Blighty for the launch of their Xbox 360 in the UK. That’s when digital really began to float his boat and so many recession-hit years at agencies including Good Technology and Tribal DDB followed, before jumping back client-side via a stint consulting at the BBC.

Since joining the National Trust he’s overseen the delivery of a new responsive website, mobile app and online membership system. He’s also collaborated with IT to outline a 10 year technology roadmap.
In 2016 BIMA (the British Interactive Media Association) handed the National Trust its ‘Brand of the Year’ award in recognition of its success in landing digital transformation.