Victoria Kubie - Rendered on: 27/06/2019 12:22:51

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Job Role

Head of Brand and Planning


British Heart Foundation


Victoria joined the British Heart Foundation in February 2017 as the Head of Brand & Planning. She leads development of the charity’s brand strategy, working to ensure the brand is central to the thinking of all BHF initiatives. Last year, she oversaw the development and launch of a new brand strategy which saw the BHF broadening its customer base by starting to talk about the full spectrum of heart & circulatory diseases it researches (including stroke and vascular dementia), and a new brand promise to beat heartbreak forever. Victoria also leads development of integrated marketing strategy and planning. She loves working for the British Heart Foundation, as nothing could be more motivating than knowing your work has the potential to save lives. She previously worked at the Royal Mail for many years in a variety of brand, marketing, communications and commercial roles. As a mum of a teen and a tween, she recently found herself attending a Drake concert and says her ears are still ringing.